Apple’s Brand Is Worth a Mammoth $355.1 Billion, up 35 Percent From 2021’s Valuation
As for how Brand Finance reached this figure, the company states that it does not publish details on how it calculates the brand value of a company, but it follows international standards closely, even though it possesses a proprietary system to assess that valuation. With Apple commanding the highest brand value, we have TikTok which saw its value witness the biggest growth. The video-focused social network saw its brand value rise 215 percent to $59 billion this year, and it is largely due to people shifting to media consumption during the COVID-19 pandemic. Haigh believes that TikTok is currently showing no signs of slowing down. News Source: Brand Finance
