SIE president and CEO Jim Ryan stated: For his part, Bungie CEO and chairman Pete Parsons added: Parsons’ statement makes it clear that the deal with Sony wasn’t just about gaming. After all, Bungie did announce a strong push into TV and film for its IPs last year, and Sony does appear to be the best partner for that purpose. This year alone, we’ll see Naughty Dog’s two most prized IPs adapted to film (Uncharted, due in a couple of weeks) and TV (The Last of Us, distributed via HBO Max), though that’s just the tip of the iceberg. PlayStation Productions was founded specifically to adapt Sony IPs to the TV and film formats and it’s fair to assume the same will happen with Bungie’s intellectual properties. Needless to say, it is a bit ironic that the studio originally responsible for the creation of Xbox’s biggest IP to date, Halo, has now joined PlayStation. Then again, it’s been over twenty years since that happened, and Bungie did go through the partnership with Activision first. Is this the best move Sony could have done in response to Microsoft’s huge announcement, though? Feel free to discuss that in the comments section.